Apple Shuffle: 2 prices

The well known MP3 player of Apple, the Shuffle, is now offered with two prices for the same size and quality. Which one to go for ? check the two sites below, as one is for 79 $ while the other is for only 10,000 $

http://store.apple.com/1-800-MY-APPLE/WebObjects/AppleStore.woa/wa/RSLID?nnmm=browse&mco=C85D28DC&node=home/ipod/ipod_shuffle

http://www.bornrich.org/entry/ipod-shuffle-dipped-in-real-18-carat-gold/